Amber is a Chartered Accountant and Senior Director at Ansell Strategic. With 10 years of experience in the aged care and retirement living sector, Amber has led strategic and diagnostic reviews, helping providers align services with their purpose. Amber has facilitated numerous local and international reviews, delivering pragmatic recommendations and solutions for operators.
Her work includes financial analysis, benchmarking, market feasibility, service model development and financial modeling for aged care and retirement living projects. Amber has been instrumental in piloting several research projects in collaboration with peak Australian and New Zealand aged care industry bodies which have been aimed at improving the lives of older people.
She has also assisted with various mergers and acquisitions over the past 8 years.
Meeting demand where it’s emerging: Using market intelligence to guide capital deployment
Concurrent session D5 – Strategic spotlight on retirement living and seniors housing
Thursday 2 October 2025
11.15am – 11.45am
Precis
It can be a daunting prospect to develop new services in the brave new world of aged care and seniors’ living. The demographics tell us that there will be demand, but how can we project what our future customers will want and what they can afford to pay?
How do we know what are competitors are doing and avoid duplication or market saturation?
Our traditional, heavily funded traditional services will now give way to innovative models that will be co-funded by consumers and Government. Achieving a balance between viability and meeting rising expectations requires careful research before deploying our scarce capital.
This session highlights the powerful tools available to inform your development strategies to achieve the best outcomes with the lowest possible risk.
Amber will showcase leading research tools and diagnostic techniques, leveraging data scraping (Python, SQL queries), Tableau, PowerBI, Geographic Information Systems (QGIS) and AI (machine learning).
By demystifying these platforms in simple, concise language, Amber will demonstrate how you can confidently undertake new builds or redevelop existing dated assets. The session will provide case studies and present a framework to ensure that your stakeholders remain engaged, informed and supportive.