The favourite part of my 14 years in the recruitment industry was combining my listening skills with my love of biography. I used those skills to present each of my client’s uniqueness and their marketable skills through their stories.

Since 2009, I have specialised in applying those skills to writing compelling, honest profiles that my clients are proud to share. My clients are comfortable putting their LinkedIn profiles out there because we’ve crafted their profiles to be about their clients, not about themselves.

The Social Media Marketing Institute ranked me as one of the top 10 independent LinkedIn trainers across the Asia Pacific, but I’m not a LinkedIn guru or wizard. I’m a listener, a brand storyteller and a copywriter, and LinkedIn is my medium.