Kevin McCreton is a research professional focusing on the care and accommodation needs of older Australians. Kevin founded Catalyst Research in 1998 after stints with Maritz in the UK and global agency Kantar. In 2017 Kevin initiated The Catalyst Report, annual studies generating Home Care, Retirement Living and Residential Aged Care insights. 80 organisations have accessed the research, mostly repeat subscribers. The Catalyst Report provides independent consumer data for policymakers and thinktanks including UARC.
Kevin recently joined Dr Nick Hartland and Professor Mike Woods on a post-budget webinar where he contrasted negative public sentiment on aged care with positive consumer ratings. He is committed to delivering robust market feedback and assisting industry providers to meet evolving market needs. Kevin is married with one daughter and two dogs. He lives in Albany WA where he makes music, beer and follows his wife’s instructions on beautifying the garden #cheaplabour
Wellness – more than a feeling: New insights for retirement community providers
Precis
Last year’s Catalyst presentation demonstrated that Australians living in a Retirement Community had a better quality of life than other over-60s. Now we take a deeper dive. What are the main components of wellness? Is it ‘a thing’? Are future residents interested in fee-for-service packages incorporating wellness and other support options?
Wellness presents a triple bottom line opportunity:
• A health initiative for current residents
• A plus factor for shoppers
• Brand and financial potential for providers
The presentation will include an interactive session on designing fee-for-service packages at a Retirement Community.