Mark McCrindle is a social researcher, best-selling author and TEDx speaker. He is a sought after thought-leader in tracking emerging trends influencing society, and is recognised globally as the one to coin the name for the emerging global generation, Generation Alpha.
As a renowned demographer and futurist, Mark has developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator. Mark has appeared across all major television networks, radio and print media, and has twice been invited to speak at TEDx events. He has presented thousands of keynotes and workshops in all major industries including, finance, technology, health, mining, energy and education.

Mark’s advisory, communications and research company, McCrindle, count among its clients more than 100 of the largest companies and leading international brands. He is a trusted advisor and sits on the board of a number of different organisations.