From Building Trust to Creating Confidence in Aged Care
Plenary Session 7
Friday 25 October 2024
2.00pm – 2.45pm
Chair ACCPA Consumer Advisory Board and Independent Director
ACCPA
Sue’s executive career has focused on brand strategy development and advertising – both traditional and digital. She worked for some of the country’s most respected agencies on many iconic brands for almost 25 years before co-founding her own business, which was sold five years later. She currently consults for clients ranging from large multinationals to start-ups.
Sue is Chair of Carers Victoria and is also a Board Member of the Ballarat General Cemeteries Trust, appointed by the Victorian Government. She also serves as Deputy Chair of Unlabelled. Sue was Director of Leading Age Services Australia from 2019 to 2023. Sue also chairs ACCPA’s Consumer Advisory Committee.
Sue has a Bachelor of Commerce from the University of Melbourne, is a Fellow and Graduate of the Australian Institute of Company Directors, as well as a Fellow of the Governance Institute of Australia. She is a Member of the Order of Australia (AM), awarded for Significant Service to Community.
Precis
In this session, we continue the conversation from last year’s conference, focusing on how the sector can move beyond establishing trust to fostering lasting confidence among clients, families, providers and stakeholders. Panellists will discuss the progress made, key challenges faced, and innovative strategies that are being implemented to ensure we continue to deliver consistently high-quality, transparent, and reliable services.
ACCPA acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to land, sea, waters and community. We pay our respects to Aboriginal and Torres Strait Islander cultures, and to Elders past and present.